In the world of high-performance cycling, the difference is not just in the numbers, but in how they are achieved. SEKA is born from a clear philosophy: designing uncompromising bicycles where engineering, materials, and road feel work together to deliver real performance.
SEKA is not created to follow trends: it is created to raise the level.
The new Lightweight Meilenstein ART have finally arrived in the store, and we can say it without hesitation: this is one of the most advanced wheelsets ever made by the German brand. After four years of development, Lightweight presents a wheel that redefines the concept of lightness, aerodynamics, and control, opening a true new era in carbon wheel engineering.
Every detail has been rethought, rebuilt, and perfected. The result is a wheel designed for cyclists who accept no compromises and seek the highest performance on the road, both in races and the most demanding training sessions.
With Officina Bianchi a new chapter is born in the history of the most iconic brand in Italian cycling. An exclusive project that combines aesthetic research, craftsmanship, and racing DNA, designed for those who want to stand out not only for performance but also for style.
The first project inaugurating the Officina Bianchi program introduces six new and unmistakable color and graphic combinations, available exclusively on the three flagship Reparto Corse models of the road and gravel ranges.
The new Factor ONE V3 2026 has finally arrived and is ready to be seen live in the store. We are talking about one of the most advanced bicycles ever designed for road cycling: a concentrate of extreme aerodynamics, WorldTour technology, and engineering research born from the experience of Factor’s most iconic projects.
When MET presents a new helmet, the cycling world stops to watch. With the launch of the MET Trenta 3K Carbon, the Italian brand once again raises the bar, bringing to market a racing helmet designed for cyclists who do not accept compromises in terms of ventilation, aerodynamics, and safety.
Developed in collaboration with athletes of the caliber of Tadej Pogačar and the teams UAE Team Emirates and UAE Team ADQ, the MET Trenta 3K Carbon was designed to face the toughest races, from the Grand Tours to the most extreme gravel challenges.
Saturday 25 and Sunday 26 October, Salvirola (CR) becomes the beating heart of Italian and international cyclocross with the return of the Gran Premio Cicli Francesconi, now in its fifth edition. An unmissable event that promises to be the biggest ever, with races, test rides, special guests, expo area, and a hospitality village ready to welcome all enthusiasts.
In the world of high-performance cycling, there are bikes that go fast, and then there are bikes that tell a story. The Factor OSTRO VAM L39ION Edition is both. It is not just a machine designed to win — it is a statement of style, identity, and belonging.
If you are a cyclist looking for uncompromising performance, extreme lightness and a pure riding sensation, it is time to get to know the new Specialized S-Works Aethos 2 up close.
With only 595 grams of frame, the Aethos 2 focuses not only on lightness, but on a unique riding experience: intuitive, responsive, comfortable. A bike that almost "disappears", leaving room only for the road and speed.
If you are looking for a gravel bike that makes people talk, the Pinarello Dogma GR has just arrived with us.
A concentrate of technology, performance, and design that redefines the limits of gravel. If you are looking for a bike capable of flying on asphalt, taming the dirt roads and tackling technical sections with total confidence, the Dogma GR is made for you.
In the world of road cycling, there are bicycles… and then there is the Pinarello Dogma F. When one of the most advanced platforms in world cycling meets the glorious history of the Giro d’Italia, something unique is born. The Pinarello Dogma F Edizione Speciale Giro 50 is a limited edition racing bike, designed to celebrate one of the brand’s most iconic victories: that of Fausto Bertoglio in 1975, Pinarello’s first triumph in a Grand Tour.
But beware: this bike is not just a tribute. It is a pure racing machine, equipped with the most advanced technologies in the sector. A perfect mix of past and future, of emotion and engineering.
If you are looking for a serious upgrade for your road bike, get ready: the brand new Scope R-Series wheels have finally arrived, the road wheels that are rewriting the rules of aerodynamics and performance on asphalt. These wheels are designed for cyclists who want to push to the max on every ride, granfondo, or race. Whether you are an advanced amateur or a full-time racer, with the Scope R-Series you take your bike (and your performance) to the next level.
One of the most anticipated road bikes of the season, developed for those seeking top-level performance in every condition, is here: light, stiff, precise, and already ready for UCI-level races.
If you are looking for a serious upgrade to your road bike, the new Cervélo R5 with Shimano Ultegra Di2 12v groupset is the answer you were waiting for.
